The Best 8 Online Marketplace

Do you prefer online shopping or live shopping?

Online shopping in Japan is a whole new experience. The variety of good products and fair service is equal to all online markets, not only to amazon!

You probably know Amzaon, that do have great service. But other online market offers more local and unique products. The only disadvantage to non-Japanese speakers is that those online markets are in Japanese. This is why we are here. Check out our online shopping service.




Let us introduce you to the 8 most popular online markets.

Amazon Japan

Who doesn't know Amazon? Amazon Japan delivers goods within a day most of the time. You can find there everything, from furniture to hairpins. Industrial products and handmade products too.


1. Rakuten

Rakuten is the Japanese Amazon. Here you will find more local products. Uline Amazon, Rakuten do not hold storage, but it is a platform for local businesses to sell their products. You can find brands, large franchise online shops and more. You can collect points (much more than in Amazon) and it is easy for Japanese readers to navigate. The site is in Japanese and there is no shipping abroad.


2. Yahoo! Auctions Japan

Did you know that Yahoo engine search is very very popular in Japan? Yes, it is. The same goes for other Yahoo platforms. Yahoo! Auctions, is where we find the most unique items, antiques, and 2nd hand items. We buy it directly from the seller and Yahoo! Auction is responsible for any misunderstanding between the buyer and the seller. In general Japanese sellers are very authentic, it is very rear to be tricked by someone. The site is in Japanese and there is no shipping abroad.


3. Yahoo! Shopping Japan

Yahoo! shopping is a platform like Amazon and Rakuten, sometimes the prices for the same product will be cheaper on Yahoo! shopping. You can find there more local products, new products, etc. The site is in Japanese and there is no shipping abroad.


4. Mercari

Merceri is a 2nd hand online market, where individuals sell the products they no longer use. The price is very cheap and the products are in good condition. From fashion items to furniture, you. can find there everything you need. The site is in Japanese and there is no shipping abroad.


5. DMM

DMM is a special online marketplace, which specializes in digital products, such as e-books, online games, education services, video on demands, as well as mainstream DVD releases, mail orders, and online rental. The site is in Japanese and there is no shipping abroad.


6. Zozo Town

ZOZO Town is a footwear and fashion online marketplace. It is the most popular fashion-specific e-commerce site in Japan, offering customers a selection of products from brands both local and international, mainstream, and niche. The site is in Japanese and there is no shipping abroad.


7. Rakuma

Rakuma is the flea market online marketplace of Rakuten. Similar to Yahoo auction, but without the option to negotiate prices. It is a very popular 2nd hand marketplace, where you can find all types of products in good condition. Here is where we find vintage products, local 2nd (or more) hand products, and outlet products too. The site is in Japanese and there is no shipping abroad.


8. Wowma

Wowma offers a collection of continuously modified and updated items, such as cosmetics, home equipment, decorations, clothing, electronics, restaurant bookings, and personal care services. The site is in Japanese and there is no shipping abroad.




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